1) What is your business?
-Cerberus Hot Dogs, we make hot dogs but allow the customer to customize what toppings they want, like Chipotle.
2) Describe your business in one sentence
-We make delicious hot dogs and have the option to load your food with loads of toppings.
3) Who is your target audience?
-Families, business people, teenagers, men and women.
4) Who are your competitors?
-Other fast-food/restaurants like Chipotle, Moe's, and Five Guys.
5) What makes them better/worse than your product/service?
-There is no other restaurant like Cerberus. While Five Guys may offer hot dogs, they do not have the variety of toppings we have to make our hot dogs even more tasty. Moe's and Chipotle only offer Mexican food, which is common for restaurants that let you pick your toppings, which is what makes Cerberus even more unique.
6) How do you want your image to be seen in two years?
-We want this company to be a popular and hot spot to grab lunch or dinner for the best hot dogs around, no matter where you are.
7) If your company was an animal, what animal would it be and why?
-Since our company is based on a Cerberus, I would have to say our company would be a Cerberus because it is unique as well as fierce and strong against other competitors.
8) If your company/brand was a person, who would it be and why?
-Morgan Freeman because he has a voice that everybody loves yet nobody else has and Cerberus has the best hot dogs around yet no other restaurant is like it or has what we have.
9) If your company/brand was an object, what would it be?
-A golden trophy.
10) If your customer was a cartoon character, who would it be?
-Harry Potter is cartoon form because in the first Harry Potter movie he fights off a three-headed dog. This represents Harry Potter trying to fight off the amazing taste of Cerberus' hot dogs.
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