Monday, December 10, 2012

Corporate Identity


This is the final product of my business card. I decided to stick with the logo on the front, with no words, and having all the information on the back. At first, I didn't have any pictures on the back. but once I started creating the brochure, I used the dog heads a few times and had the idea to have face to face dogs on the back. I turned their opacity down so they didn't overrule the information.

Here is the design I went with for Cerberus' letterhead. It is a very basic design but I think the simpler the better. Especially for something you are going to write a letter on you don't want it to be too busy. I really liked the way this turned out. The watermark of the Cerberus logo is my favorite part. I think the light grey from the logo goes really well with the darker grey I used for the top and bottom of the letterhead.



This is the final product for my brochure. This part of the project was definitely the most challenging for me. However, I am pleased with the way it turned out. I incorporated the same fonts as previously used in the business card and letterhead. I downloaded stock photos for all of the high-quality hot dog pictures. I think this turned out way more professional than it would have if I had taken pictures of hot dogs myself. On my original sketch, I had planned to put pictures on the back. After suggestions from the class, I decided to put a coupon instead. I think this would bring in more customers and it looks more appealing then if there were just random photos on the back.