Corporate Identity

This is the final product of my business card. I decided to stick with the logo on the front, with no words, and having all the information on the back. At first, I didn't have any pictures on the back. but once I started creating the brochure, I used the dog heads a few times and had the idea to have face to face dogs on the back. I turned their opacity down so they didn't overrule the information.

Here is the design I went with for Cerberus' letterhead. It is a very basic design but I think the simpler the better. Especially for something you are going to write a letter on you don't want it to be too busy. I really liked the way this turned out. The watermark of the Cerberus logo is my favorite part. I think the light grey from the logo goes really well with the darker grey I used for the top and bottom of the letterhead.

This is the final product for my brochure. This part of the project was definitely the most challenging for me. However, I am pleased with the way it turned out. I incorporated the same fonts as previously used in the business card and letterhead. I downloaded stock photos for all of the high-quality hot dog pictures. I think this turned out way more professional than it would have if I had taken pictures of hot dogs myself. On my original sketch, I had planned to put pictures on the back. After suggestions from the class, I decided to put a coupon instead. I think this would bring in more customers and it looks more appealing then if there were just random photos on the back.

Cerberus Brochure Sketch

Business Card / Letterhead Sketches

Corporate Identity Questionnaire

1)   What is your business?

-Cerberus Hot Dogs, we make hot dogs but allow the customer to customize what toppings they want, like Chipotle.

2)   Describe your business in one sentence

-We make delicious hot dogs and have the option to load your food with loads of toppings.

3)   Who is your target audience?

-Families, business people, teenagers, men and women.

4)   Who are your competitors?

-Other fast-food/restaurants like Chipotle, Moe's, and Five Guys.

5)   What makes them better/worse than your product/service?

-There is no other restaurant like Cerberus. While Five Guys may offer hot dogs, they do not have the variety of toppings we have to make our hot dogs even more tasty. Moe's and Chipotle only offer Mexican food, which is common for restaurants that let you pick your toppings, which is what makes Cerberus even more unique.

6)   How do you want your image to be seen in two years?

-We want this company to be a popular and hot spot to grab lunch or dinner for the best hot dogs around, no matter where you are.

7)   If your company was an animal, what animal would it be and why?

-Since our company is based on a Cerberus, I would have to say our company would be a Cerberus because it is unique as well as fierce and strong against other competitors.

8)   If your company/brand was a person, who would it be and why?

-Morgan Freeman because he has a voice that everybody loves yet nobody else has and Cerberus has the best hot dogs around yet no other restaurant is like it or has what we have.

9)   If your company/brand was an object, what would it be?

-A golden trophy. 

10)   If your customer was a cartoon character, who would it be?

-Harry Potter is cartoon form because in the first Harry Potter movie he fights off a three-headed dog. This represents Harry Potter trying to fight off the amazing taste of Cerberus' hot dogs.

Lyrical Collage: "Time is Contagious"

This image I created is inspired by a quote from a Damien Rice song called "Coconut Skins."I was always intrigued by the song and the line "time is contagious, everybody's getting old" consistently stood out to me. After knowing which quote I was going to use, I came up with the idea of using a bunch of different styles of clocks. At first, I didn't know where I was going to take it from there so I used the clocks as almost a sort of border. Then I had another idea of using human hands, preferably an older and a younger hand and luckily I found the perfect picture on Google. Originally, it was just supposed to be the clocks, the hands, and the quote. Then I decided to try to put a close up of the face of a clock in front of the hands and turn the opacity down. This ended up looking really cool and it almost looks like the younger hand is holding part of the clock. I also think it is symbolic since there are the hands of the humans as well as hands of the clock. I played around with the font of the quote for a while. I thought I wanted a script font at first, but I decided it looked a little cheesy and cliche. I decided to look on DaFont.com and found this font called "Colors of Autumn." I thought it looked like someone was scribbling the lyrics down and gave my piece a more organic feel. Lastly, I merged all of the clocks into one layer and grabbed the eraser tool. I turned the opacity down to 50% and sometimes back up to 100% to erase parts of the clocks. For some final touches I turned the opacity down to 20%.

Custom Graphic: Iron Man Graffiti

For this assignment I had the idea to make a street view of a wall full of graffiti and I decided to use Iron Man as the wall art. I started by creating the concrete which I created from scratch. I made a blank document and chose a dark color which I then added textures such as the texturized and craquelure. I played around with each ones settings until I thought the texture looked realistic. I then turned the texture into a pattern and moved that into my project's document. I created another pattern for the background brick layer, which was a picture I found on Google. The only problem I ran into with this image was that when I turned it into a pattern, you could tell when each image was repeated. In order to fix this I used the patch and cloning tool throughout the wall. For Iron Man, I found another Google image. In order to create the Iron Man brush, I wanted a more graffiti look applied to it beforehand. Instead of changing the original image to grayscale and adjusting it using levels, I applied 3 different levels of thresholds to the image. Then I erased the darker parts of the threshold so each aspect of Iron Man could be seen clearly. Then, I changed it into a brush which I used for the blue and purple graffiti paints. However, I used the original threshold Iron Man so I could paint in different colors using the magic wand tool to select the different parts. I downloaded brushes that looked like spray paint splotches from QBrushes.net which I used all around the Iron Mans. I also used these brushes as erasers so I could get the color underneath to show through.

Self-Insertion: King Kong

For this assignment, I knew I wanted to put myself in a movie scene, I just had to narrow it down to one frame. I thought it would be awesome to put myself into a scene of the 2005 version of King Kong.  First, I looked at other shots of the movie, such as the girl in-between Kong and a T-Rex. However, when I found the image of Kong with Anne in his hand, I knew it would be perfect. I asked my friend to take a picture of me leaning over my computer chair, so it looked like I was grabbing onto something. Then, I used the clone stamp tool to erase Anne from the picture. After using the magnetic lasso tool to cut me out, I put myself over some remains of Anne. Then, I touched up part of Kong's finger using the patch tool, since it looked a little weird after erasing so much of Anne's arm with the cloning tool. For finishing touches, I used the burn tool around my hand and around some parts of my arm. The final product is hilarious and I can't wait to show my friends and family!